Hi, I am Dhaneesh Jameson, 👋
Product Design Leader | 12+ Years Experience | I recently exited my co-founded healthcare venture and am looking for my next challenge. 🏄♂️
Proven track record of scaling design teams and establishing foundational design processes at category-leading growth-stage organisations, including unicorns. 🚀
An award-winning designer whose work has been globally recognised for its innovation and meticulous craft. 🎖️
Previously At
Previously At
Academic Roots
Academic Roots
Worked with
5+
5+
Consumer Brands
Seasoned through
0-1-10
0-1-10
Product Journeys
Built & Managed
25+
25+
Member Team
Featured Design Leadership Story
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
Spearheaded the design turnaround of BYJU'S Classes, transforming an underperforming pilot into the company’s highest revenue-generating business unit within 12 months.
Increased average watch time by ~33%↑ by re-architecting the live-class user journey for 100,000+ active students.
Scaled a 4-product ecosystem to support 4,000 daily classes, managing the end-to-end design strategy through the high-pressure pandemic period.
*Best viewed on larger screens.
Director of Design (Synchronous Products), BYJU'S | Team of 25+ Designers
Featured Design Leadership Story
Entrepreneurship (2024-25)
I co-founded a med-tech startup to bring a life-saving algorithm to market. We navigated the ups and downs with two GTM pivots that transformed our distribution strategy, secured pre-seed funding, and closed two major contracts.
Stepping into entrepreneurship forced me to grow in every direction. Now I bring what I have learned in the process to my work as a design leader.
Director of Design (Synchronous Products), BYJU'S (2020-23) | Scaled team to 25+ designers
Design Operations
Battle-tested at different growth-stage organisations
On Assembling
the Ideal Design Squad.
The perfect yin-yang of Hunters & Farmers
Growth-stage design teams stall when systems aren't built for the context of the stage. I love bridging that gap, architecting operations that let talent truly compound.
There’s more to this story. Switch to desktop to see more.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Led Design for the World’s Largest Remote Tuition Platform.
Attendance improved by ~20%
Average Watch Time increased by ~33%.
One Platform.
Four Stakeholders.
Dedicated Products.Student Experience Suite: End-to-end learning environment and performance dashboards.
Educator Control Centre: Real-time classroom management tools and tutor analytics.
Centralised Admin Console: Enterprise-level dashboard for operational oversight.
Proprietary CMS: Specialised content management system tailored for synchronous learning delivery.
6 Core Design Directions Derived from 'PLAY'
Social Interaction
Recognition
Relationships
Learning
Competence
Ease of Use
e.g. Social Interaction: Icebreakers, casual games, and non-curricular activities to foster peer connections.
Spearheaded the design turnaround of BYJU'S Classes, transforming an underperforming pilot into the company’s highest revenue-generating business unit within 12 months.
Increased average watch time by ~33%↑ by re-architecting the live-class user journey for 100,000+ active students.
Scaled a 4-product ecosystem to support 4,000 daily classes, managing the end-to-end design strategy through the high-pressure pandemic period.
Design Operations
Battle-tested at different growth-stage organisations (Since 2017)
On Assembling
the Ideal Design Squad.
The perfect yin-yang of Hunters & Farmers
Growth-stage design teams stall when systems aren't built for the context of the stage. I love bridging that gap, architecting operations that let talent truly compound.
THE 3 PILLARS OF MY DESIGN OPS LEADERSHIP
1
Hiring for competencies that outlast the trends:
I build Hyper-Adaptive Design Ecosystems by hiring against four core competencies. It’s a proven framework for maintaining a balanced mix of strengths through the chaos of hyper-growth.
2
Operational Velocity through Systems:
Designing systems for momentum: My operational framework eliminates creative friction and brings clarity through a systematic feedback loop to ensure design acts as a multiplier, never a bottleneck.
3
Iterative Idealism:
Stubborn on the vision, but loosely held on the path. Non-negotiable outcomes; iterative execution. I build for the long-term goal without ever sacrificing the momentum needed for today.
* As AI blurs traditional boundaries, success demands a blend of leaner, non-linear structures where unique human competencies integrate seamlessly with AI-assisted workflows. The fundamentals remain.
Entrepreneurship
(2024-25)
Stepping outside my comfort zone
I co-founded a med-tech startup to bring a life-saving algorithm to market. We navigated the ups and downs with two GTM pivots that transformed our distribution strategy, secured pre-seed funding, and closed two major contracts.
Stepping into entrepreneurship forced me to grow in every direction. Now I bring what I have learned in the process to my work as a design leader.
AI-Assisted Design Experiments
Personal Projects
Kill the stand-up.
Keep the spirit.
Knock-Knock is a personal AI project, where I'm building a flexible, async stand-up tool that replaces the awkwardness of scheduled meetings with a fun, remote 'vibe-check.'
Built with Claude.ai, it is evolving into a robust productivity tool designed for universal team adoption and styled for a younger generation.
Why Knock-Knock: If your stand-up takes longer than a knock-knock joke, it's not a stand-up.
Your daily vibe-check in under 30 seconds. No calendar invite. No soul-drain. Just your team, your energy, your flow.
Key tools in my AI stack
Notable Projects from the Past
Leadership Highlights (Since 2015)
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Redesigned Licious App: Elevating the Buying Experience.
Driving App Installs. A web-to-app overhaul with ~60% growth. ↑
Led product communication strategy and product flows for the customer loyalty program.
Atom
A behaviour-building app based on the principles of the book Atomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Addressed poor dashboard engagement driven by offline workflows via gamification.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. A web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. A web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. A web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
Redesigned India’s Leading Holiday Planning for Better Conversions.
3-way Marketplace Ecosystem, Many Products.
Lead volume increased ~1.4x ↑
A2C increased 80-110 bps ↑
Collective design efforts nearly doubled L2C rates ↑
Boosting Productivity via Gamification
Addressed low consultant motivation and poor dashboard engagement driven by offline workflows.
A2C rose by 2x ↑ through higher user engagement & lead optimisation
33% ↑ Rise in dashboard usage, signals improved process adoption & visibility. DAU 20%↑
Session Management
Dashbaord for Admin
Tutor management automation platform for managing 4k+ live sessions per day.
Improved session creation TAT from 7 to 1 day ↓
Improved tutor utilisation by ~60% ↑
Redesigned Licious App: Elevating the Buying Experience.
Designed a product vision balancing traditional buying cues with pricing clarity, trust, and discoverability.
Driving App Installs. A web-to-app traffic achieved ~60% growth. ↑
Led product communication strategy, product flows for the customer loyalty program.
Designed the End-to-End Product Experience
0-to-1 product journey for a B2B business that connected local suppliers for travel agents.
Conducted market and competitor analysis to uncover service and UX opportunities in a mature market.
Atom
Designed the End-to-End Product Experience
A behaviour-building app based on the principles of the book Attomic Habits.
Redesigned onboarding into a concise flow, reducing early drop-offs and improving app usage.
Led the product revamp with a refreshed visual strategy and clearer brand voice.
AI-Assisted Design Experiments
Kill the stand-up.
Keep the spirit.
Your daily vibe-check in under 30 seconds. No calendar invite. No soul-drain. Just your team, your energy, your flow.
Knock-Knock is a personal AI project, where I'm building a flexible, async stand-up tool that replaces the awkwardness of scheduled meetings with a fun, remote 'vibe-check.'
Built with Claude.ai, it is evolving into a robust productivity tool designed for universal team adoption and styled for a younger generation.
The Mission: To minimise the unnecessary synchronous "Status Meetings" and replace them with a 30-second "Vibe-Check."
Theme Explorations
Key tools in my AI stack
Notable Projects from the Past
Leadership Highlights
The Craft & Storytelling
I go beyond product design, bringing narrative storytelling and visual design skills to understand users, and proven experience in orchestrating diverse and complex production workflows. These strengths enhance my ability to lead product design operations, resource planning, and manage cross-functional initiatives with ease.
There is more to this page. Switch to desktop to see more.
TL;DR
I lead by establishing a clear purpose before diving into execution, creating systems where teams align on mission, adopt new technologies, and collaborate seamlessly for greater collective impact.
Three Chapters of High Impact
2017-20: Building India's #1 Honeymoon Booking Platform.
Led design strategy through TravelTriangle's growth phase from Series B to D, applying systems thinking, experience design, and conversion funnel optimisation.
Role: Lead Product Designer
2020-23: From Near-Failure to Market Leader in Online Tuition.
Transformed a struggling product into the brand's most profitable offering within a year through a design-led product pivot, driving significant improvements in user engagement metrics.
Role: Director, Product Design
2024-25: Launched End-to-End Preventive Health Screening Service.
Launched a preventive healthcare startup, securing pre-seed funding and two major partnerships by leading the 0-to-1 journey through two research-informed GTM pivots.
Role: Co-founder, Service Design
TL;DR
I lead by establishing a clear purpose before diving into execution, creating systems where teams align on mission, adopt new technologies, and collaborate seamlessly for greater collective impact.
Three Chapters of High Impact
2017-20: Building India's #1 Honeymoon Booking Platform.
Led design strategy through TravelTriangle's growth phase from Series B to D, applying systems thinking, experience design, and conversion funnel optimisation.
Role: Lead Product Designer
2020-23: From Near-Failure to Market Leader in Online Tuition.
Transformed a struggling product into the brand's most profitable offering within a year through a design-led product pivot, driving significant improvements in user engagement metrics.
Role: Director, Product Design
2024-25: Launched End-to-End Health Screening Service.
Launched a preventive healthcare startup, securing pre-seed funding and two major partnerships by leading the 0-to-1 journey through two research-informed GTM pivots.
Role: Co-founder, Service Design
The Craft & Storytelling
I go beyond product design, bringing narrative storytelling and visual design skills to understand users, and proven experience in orchestrating diverse and complex production workflows. These strengths enhance my ability to lead product design operations, resource planning, and manage cross-functional initiatives with ease.